Which of the following pricing techniques would be most appealing to a firm that wanted to establish an image of quality and prestige?
A) high/low pricing
B) penetration pricing
C) everyday low pricing
D) skimming pricing

Question

Quizplus · Accepted Answer

Skimming pricing involves setting a high price for a product at its launch, which communicates a sense of exclusivity and high quality to consumers. This pricing technique may appeal to a firm that wants to establish an image of quality and prestige.

Which of the Following Pricing Techniques Would Be Most Appealing