Which of the following has the goal of making it convenient for final consumers to find and purchase products?
A) merchant wholesaling
B) intensive distribution
C) the wheel of retailing
D) selective distribution

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy that aims to make products available in as many locations as possible, making it convenient for final consumers to find and purchase them. Merchant wholesaling involves selling products to retailers, not directly to consumers, and does not necessarily focus on convenience for end consumers. The wheel of retailing refers to the tendency for retailers to start out as low-price, low-margin operations and then gradually add services and increase prices, which is not directly related to convenience for consumers. Selective distribution involves limiting the number of retailers that can sell a product, which may or may not impact convenience for consumers, depending on how well the chosen retailers are distributed geographically.

Which of the Following Has the Goal of Making It