Marketers who want to boost volume are likely to use skimming pricing.

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Skimming pricing involves setting a high price initially for a new product to capitalize on early adopters and those willing to pay more for exclusivity. This pricing strategy is typically used for products with high perceived value or unique features. It is not generally used to boost volume, as it targets a smaller segment of the market willing to pay a premium price. To boost volume, a marketer may use a penetration pricing strategy, which involves setting a lower price to encourage more people to purchase the product.

Marketers Who Want to Boost Volume Are Likely to Use