Which of the following is an advantage of direct mail?
A) Direct mail is likely to be read by consumers.
B) Direct mail is one of the least expensive ways to promote a product.
C) Direct mail is the fastest-growing advertising medium.
D) Direct mail can be highly targeted.

Question

Quizplus · Accepted Answer

Direct mail can be highly targeted, allowing companies to send specific messages to specific audiences based on factors such as demographics, interests, and past purchase behavior. This can increase the effectiveness of the marketing message and lead to a higher response rate.

Which of the Following Is an Advantage of Direct Mail