An example of a store brand is a local grocer reaching an agreement to give Campbell's soups the most favourable shelf location in the soup section of the store.

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The statement is actually describing a brand name product (Campbell's soups) being given a favourable shelf location in a store. Store brands are typically products that are produced and marketed by the store itself, using the store's own name or a specifically created private label.

An Example of a Store Brand Is a Local Grocer