Tom Taylor is in the market for a new car, but not any old car will do. He is convinced that the Gambolini Turbo-Terror roadster is the only car that will meet his needs. Thus, despite its high price tag and the fact that the nearest dealer is over 150 kilometres away, Tom is set to buy the car. This suggests that for Tom the Gambolini roadster is a shopping good.

Question

Quizplus · Accepted Answer

The Gambolini roadster is considered a specialty good, not a shopping good, because Tom is willing to go to great lengths to purchase this specific brand and model, indicating a high level of brand loyalty and uniqueness associated with the product. Shopping goods are typically products for which consumers will spend time comparing quality, price, and style across multiple brands before making a purchase decision.

Tom Taylor Is in the Market for a New Car