Hennie is in the market for a new computer. He is leaning toward buying a model produced by Micromax because he likes the fact that they have a two-year warranty, and he has heard good things about the company's customer phone support and website. Hennie's choice appears to be influenced by the augmented product offered by Micromax.

Question

Quizplus · Accepted Answer

Hennie's consideration of Micromax's two-year warranty, customer phone support, and website indicates that he is taking into account the augmented product offered by the company. The augmented product includes additional features, benefits, and services beyond the core product (in this case, the computer itself), which can influence a consumer's purchasing decision.

Hennie Is in the Market for a New Computer