Within the last few decades, which of the following has greatly impacted marketing?
A) a decline in the effectiveness of environmental scanning
B) an increasing reliance on secondary sources of data
C) the observation method of collecting consumer information
D) a call for greater social responsibility and the increase in the use of technology

Question

Quizplus · Accepted Answer

A call for greater social responsibility and the increase in the use of technology have greatly impacted marketing in recent years. Consumers are becoming more socially conscious and demand that companies behave ethically and responsibly. Additionally, technology has enabled companies to collect and analyze vast amounts of data, which has revolutionized marketing strategies and tactics.

Within the Last Few Decades, Which of the Following Has