Which of the following sequences comes after need recognition in the consumer decision-making process?
A) Information search, alternative evaluation, purchase decision, and postpurchase behaviour
B) Information search, learning, and postpurchase behaviour
C) Product search, benefit analysis, price analysis, and value analysis
D) Cognitive dissonance, alternative evaluation, and learning

Question

Quizplus · Accepted Answer

After need recognition, the next step in the consumer decision-making process is information search, followed by alternative evaluation, purchase decision, and post-purchase behavior.

Which of the Following Sequences Comes After Need Recognition in the Consumer