Which of the following is a common error committed by marketers when they are trying to generate customer satisfaction?
A) putting too much emphasis on the marketing concept
B) underpromising, thus setting consumer expectations too low
C) focusing on value rather than price
D) developing relationships with individual customers rather than focusing on the market as a whole

Question

Quizplus · Accepted Answer

Underpromising and setting customer expectations too low can lead to unmet expectations and ultimately dissatisfaction. Marketers should find a balance between setting realistic expectations and exceeding them.

Which of the Following Is a Common Error Committed by Marketers