Understanding consumer behaviour is a key to successful business-to-business relationships.

Question

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Consumer behavior primarily focuses on the buying patterns and decisions of individual consumers or households, which is more directly relevant to business-to-consumer (B2C) relationships. Business-to-business (B2B) relationships often involve different considerations, such as organizational buying behavior, procurement processes, and long-term contracts.

Understanding Consumer Behaviour Is a Key to Successful Business-To-Business Relationships