The first step in developing a marketing plan is to identify the individuals most likely to buy your products.
Correct Answer:
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Q17: Marketing is an activity, set of institutions,
Q18: Marketing has always focused on responding to
Q19: Henry Ford was committed to offering consumers
Q20: Ownership utility satisfies wants by providing goods
Q21: A business offers value when customers judge
Q23: Demographics are the mix of traits that
Q24: Customer relationship management is the ongoing process
Q25: Demographics are measurable characteristics such as age,
Q26: Low cost creates high value.
Q27: The process of dividing an overall market
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