What is the purpose of the double bottom line social audit procedure?
A) to measure both a firm's financial performance and its efforts to meet social responsibilities
B) to indicate a preference for meeting profit goals and de-emphasize any company social contributions that would cut into profits
C) to develop financial rewards for managers whose fundraising contributions to community-based organizations exceed expectations
D) to measure both sales and profits

Question

Quizplus · Accepted Answer

The purpose of the double bottom line social audit procedure is to measure both a firm's financial performance and its efforts to meet social responsibilities. This allows companies to assess their impact both economically and socially, and make necessary changes to improve in both areas.

What Is the Purpose of the Double Bottom Line Social