Which of the following is a key feature of an organization that adopts the marketing concept?
A) Executive management and the board of directors focus mainly on the financial aspects of the company's operations.
B) The goal of the organization is to maximize market share by keeping prices as low as possible.
C) Departments throughout the organization adopt a customer orientation.
D) The marketing department is seen as the only department capable of creating lasting value.

Question

Quizplus · Accepted Answer

The adoption of the marketing concept requires all departments in the organization to focus on meeting the needs of customers. This customer orientation is a key feature of an organization that adopts the marketing concept. Option A is incorrect because a focus on financial aspects alone is not consistent with the marketing concept. Option B is incorrect because maximizing market share by keeping prices low may not be sustainable or profitable in the long term. Option D is incorrect because value creation is the responsibility of all departments and not just the marketing department.

Which of the Following Is a Key Feature of an Organization