The goal of a sales manager when developing a reward mix is to:
A)Minimize the cost to the company.
B)Direct every action a salesperson takes.
C)Direct sales force efforts toward the most important activities.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

The goal of a sales manager when developing a reward mix is to direct sales force efforts towards the most important activities. While minimizing cost is important, it shouldn't be the primary goal. Directing every action a salesperson takes is also not feasible or necessary.

The Goal of a Sales Manager When Developing a Reward