In defining sales territories the basic control unit is the:
A)Customer.
B)Geographic area.
C)Profit potential.
D)Sales/Call ratio.

Question

Quizplus · Accepted Answer

In defining sales territories, the basic control unit is typically the geographic area. This allows for easier management and allocation of resources within a particular region, as well as targeting customers who are likely to be within that area. While customer and profit potential are important factors to consider when defining sales territories, they are often secondary to the geographic location. Sales/call ratio may also be considered, but it is not the primary control unit for defining territories.

In Defining Sales Territories the Basic Control Unit Is The