A marketing communications mix for a complex product will be driven more by:
A) Advertising/sales promotion.
B) Personal selling.
C) Neither.
D) Both.
Correct Answer:
Verified
Q5: In selling,value is the _ the customer
Q6: Teresa,the sales manager for a major computer
Q7: Good _ provides a consistency of message
Q8: Marketing contributes to successful relationship selling through:
A)Puffery.
B)Systems
Q9: The relative importance and use of selling
Q11: Marketing provides all of the following types
Q12: The business philosophy of focusing on meeting
Q13: Selling is part of the _ part
Q14: Carolyn is the new sales manager for
Q15: To a customer,utility is:
A)The energy cost,both electrical
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