Reducing your audience's resistance to the sales message is not important in solicited sales communication.

Question

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While reducing your audience's resistance is especially important when you create unsolicited sales communication,it is also important in solicited sales communication.Although customers who request information want the product or service,you may have to reduce their resistance in situations where the price is unexpectedly high or if the item does not fulfill all of their needs.

Reducing Your Audience's Resistance to the Sales Message Is Not