Which of the following is not a reason for customer survey bias in quality measures?
A)Different customers may use different measurement criteria
B)Customers may have an incentive to inflate ratings to influence the average score
C)Customers often lie in consumer surveys
D)Customers are reluctant to leave negative feedback
E)Consumer feedback is unverifiable.

Question

Quizplus · Accepted Answer

While some customers may lie or be reluctant to leave negative feedback, these are factors that can influence survey bias. However, it is not accurate to assume that customers often lie in consumer surveys as a generalization.

Which of the Following Is Not a Reason for Customer