What type of entrant would be described as a new entrant with no current brand identity,distribution channels or presence within an industry?
A)Fast follower
B)Passive
C)Aggressive
D)Innovator
E)De novo

Question

Quizplus · Accepted Answer

A new entrant with no current brand identity, distribution channels or presence within an industry is best described as a de novo entrant. "De novo" refers to something that is entirely new and has been created from scratch, which accurately reflects the situation of a new entrant in an industry with no previous experience, presence, or identity. The other choices are not appropriate, as "fast follower" refers to a company trying to emulate the success of an existing company; "passive" is a vague term that could describe any number of entry strategies; "aggressive" assumes a more confrontational strategy towards established competitors, which may not be applicable for a new entrant; and "innovator" implies a greater degree of technological development or novelty than is present in a new entrant without any established presence or identity.

What Type of Entrant Would Be Described as a New