Dale works for a publishing company.Every time he writes a good article,he gets lots of fan mail expressing support to him.In the context of operant conditioning,the mails that Dale receives are called a
A)neutral stimulus.
B)unconditioned stimulus.
C)secondary reinforcer.
D)primary reinforcer.

Question

Quizplus · Accepted Answer

The fan mails are not something that naturally or automatically triggers a response from Dale (like how an unconditioned stimulus would), but they have become associated with reinforcement (i.e. the positive feeling of receiving support and recognition) through repeated pairing. Therefore, they function as a secondary reinforcer that strengthens the behavior of writing good articles.

Dale Works for a Publishing Company