Worldwide functional managers are frequently promoted into their positions after having demonstrated functional knowledge that is highly specialized,such as technological capability,marketing expertise or manufacturing know-how,to name a few.This promotion requires that functional managers evolve from secondary staff roles to take active roles in transnational management.While the tasks facing worldwide functional managers will vary widely by specific function,the core roles and responsibilities that all worldwide functional managers should be expected to fulfill are more predictable.Discuss the three core roles and responsibilities,explaining why they are integral to the success of the modern transnational organization.Provide examples to illustrate these roles and responsibilities.
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