The ________ procedure is a way of assessing unconscious prejudice by measuring how positively people evaluate a neutral image right after they have been shown pictures of a member of a target group (e.g.,someone who is female or someone who is Muslim).
A) implicit association
B) affect misattribution
C) implicit misattribution
D) true belief

Question

Quizplus · Accepted Answer

The correct answer is B) affect misattribution. The Affect Misattribution Procedure (AMP) is used to assess unconscious biases by evaluating how individuals' feelings towards a neutral image are influenced by prior exposure to images of a target group. This method helps in understanding implicit attitudes that people may not be consciously aware of or may not wish to disclose.

The ________ Procedure Is a Way of Assessing Unconscious Prejudice