The "you" attitude deals with the writer's feelings and should be expressed as such when writing.
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Q26: Negative news should be stated in the
Q27: Claim letters should detail both the problem
Q28: For the direct strategy,the introduction should take
Q29: "BIF" stands for _.
A)Big Idea First
B)Best Idea
Q30: Although a claim letter deals with something
Q32: "BILL" stands for _.
A)Big Idea at Long
Q33: Which is the best strategy when there
Q34: The most likely audience question is,"What is
Q35: You can improve the reader's response to
Q36: With the indirect strategy,the message begins with
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