An audience needs to be moved both rationally and emotionally by persuasive appeals.

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This is because a persuasive appeal needs to be both logical and emotional to effectively persuade an audience. Logical appeals rely on reason and evidence, while emotional appeals target the audience's feelings and personal experiences. A successful persuasive argument combines both methods to connect with the audience on both a rational and emotional level.

An Audience Needs to Be Moved Both Rationally and Emotionally