When a speaker believes that presenting statistics will persuade the audience,he/she is confusing ______.
A)features and benefits
B)numbers and facts
C)assumptions and observations
D)past and future

Question

Quizplus · Accepted Answer

Features are factual statements about the product or service being promoted, while benefits explain how those features translate into advantages for the audience. Presenting statistics without connecting them to the audience's interests or needs can be an example of focusing on features (the statistics themselves) rather than benefits (how those statistics matter to the audience).

When a Speaker Believes That Presenting Statistics Will Persuade the Audience,he/she