Mark White is the founder of a firm that builds iPhone apps. Mark is very technically savvy, which allows him to build apps quickly and with minimal bugs or problems. In the terminology of the Barringer/Ireland Business Model Template, Mark's technical savvy is a(n) ________ of his firm.
A) primary capability
B) core competency
C) essential asset
D) staple proficiency
E) key aptitude

Question

Quizplus · Accepted Answer

Mark's technical savvy is a core competency of his firm. Core competencies are unique strengths or resources that differentiate a firm from its competitors and give it a competitive advantage. In this case, Mark's technical savvy allows his firm to build iPhone apps quickly and with minimal bugs or problems, which is likely a competitive advantage in the app development industry.

Mark White Is the Founder of a Firm That Builds