Which of the following statement is not true regarding new product development?
A) New product development involves designing, producing, and selling new products as a means of increasing firm revenues and profits.
B) When developing new products is properly executed, there is tremendous upside potential.
C) The key to successful new product development strategy is to develop products that aren't simple "me-too" products.
D) In general, developing new products is a low-risk strategy.
E) In many fast-paced industries, new product development is a competitive necessity.

Question

Quizplus · Accepted Answer

Developing new products is often a high-risk strategy, as it involves investing resources into uncertain outcomes and there is no guarantee of success. Therefore, statement D is not true.

Which of the Following Statement Is Not True Regarding New