University Parent Media, the company profiled in the opening feature for Chapter 14, published print guides and provides online resources for the parents of college students. During its early years, University Parent Media relied primary on ________ to increase its sales.
A) organic growth
B) acquisitions
C) franchising
D) licensing
E) strategic alliances and joint ventures

Question

Quizplus · Accepted Answer

The passage states that University Parent Media "relied primarily on organic growth to increase its sales." This means that the company focused on expanding its business through internal growth rather than through acquisitions, franchising, licensing, or strategic alliances and joint ventures.

University Parent Media, the Company Profiled in the Opening Feature