Some firms feel that they can better appeal to their customer if they can advertise that they are "the Number 1 firm" in their industry. This sentiment is motivated by the reason for growth labeled:
A) economies of scope
B) need to accommodate the growth of key customer
C) economies of scale
D) market leadership
E) influence, power, and survivability

Question

Quizplus · Accepted Answer

The sentiment of wanting to advertise as "Number 1" in the industry is driven by the need for market leadership, which implies dominance and superiority over competitors. This can give a firm a competitive advantage and attract more customers. It does not necessarily relate to economies of scale or scope, accommodating key customers, or influence or power.

Some Firms Feel That They Can Better Appeal to Their