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The What Went Wrong? Feature in Chapter 13 Focuses on Meetro

Question 4

Multiple Choice
The What Went Wrong? feature in Chapter 13 focuses on Meetro, a location-aware instant messaging platform, that was launched on June 1, 2005, but eventually failed. The main lesson conveyed by the feature is that:
A) businesses don't always scale
B) it's difficult to achieve market leadership
C) businesses that don't "plan" for growth are at a significant disadvantage
D) a business can grow too fast
E) it's difficult to capture economies of scale

The What Went Wrong? feature in Chapter 13 focuses on Meetro, a location-aware instant messaging platform, that was launched on June 1, 2005, but eventually failed. The main lesson conveyed by the feature is that:


A) businesses don't always scale
B) it's difficult to achieve market leadership
C) businesses that don't "plan" for growth are at a significant disadvantage
D) a business can grow too fast
E) it's difficult to capture economies of scale

Correct Answer:

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