When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

Question

Quizplus · Accepted Answer

The technique described in the question is an example of viral marketing, as it is encouraging people to spread Hotmail's message to others like a virus. It relies on word-of-mouth and social networks to promote the product.

When Hotmail First Started Distributing Free E-Mail Accounts, It Put