The Partnering for Success feature in Chapter 9 focuses on iConclude, a company that set up a customer advisory board. The main point of the feature is:
A) the proper time to set up a customer advisory board is just after a business has been launched
B) the members of a firm's customer advisory board should be a diverse as possible
C) a customer advisory board can be a good source of new product or service ideas
D) the main purpose of a customer advisory board is to assess customer satisfaction
E) setting up a customer advisory board before a business is launched can be a useful way of getting feedback while a product is being developed

Question

Quizplus · Accepted Answer

The main point of the Partnering for Success feature in Chapter 9 is to highlight how iConclude set up a customer advisory board before launching their business to get feedback while their product was in development. Therefore, the answer is E - setting up a customer advisory board before a business is launched can be a useful way of getting feedback while a product is being developed.

The Partnering for Success Feature in Chapter 9 Focuses on IConclude