According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because:
A) they are most likely to purchase large amounts of the product or service being discussed
B) they responded to a self-selected opinion pool about the topic being discussed
C) of their relationship to the issue being discussed
D) they responded to a mail survey about the topic being discussed
E) they are spokespersons for the topic being discussed

Question

Quizplus · Accepted Answer

Focus group participants are selected based on their relationship to the issue being discussed, whether it be current customers, potential customers, or individuals who have a strong interest in the topic. A focus group's purpose is to gather qualitative data on the opinions and attitudes of the participants towards the product, service or issue being discussed. A and D are incorrect as the participants are not selected based on their potential purchase or response to a mail survey. B is incorrect as self-selection introduces bias, and E is incorrect as focus groups typically consist of regular individuals, not spokespersons.

According to the Textbook, a Focus Group Is a Gathering