What is the term for the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance?
A)advertising
B)mass communications
C)public relations
D)sales promotion

Question

Quizplus · Accepted Answer

The term for the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance is public relations. Advertising, mass communications, and sales promotion are other elements of the promotional mix, but they do not involve the same level of emphasis on public opinion and perception management as public relations.

What Is the Term for the Promotional Mix Element That