If the grocery chain Safeway were to sell its bread at near or below cost in the hopes of inducing store patronage, what type of pricing would they be using?
A)odd-even pricing
B)loss leader pricing
C)price skimming
D)base skimming

Question

Quizplus · Accepted Answer

Safeway would be using loss leader pricing by selling their bread at near or below cost to attract customers and induce store patronage, even if they incur losses on the bread sales.

If the Grocery Chain Safeway Were to Sell Its Bread