When the Mosquito Magnet was introduced, it was designed to rid the immediate area of mosquitoes and other annoying insects. It is a patented grill-like apparatus that emits carbon dioxide to attract bugs to a fan that draws them into the device where they die. What type of pricing policy would you recommend the company use to introduce this product to the market?
A)penetration pricing
B)price skimming
C)flexible skimming
D)leader pricing

Question

Quizplus · Accepted Answer

Price skimming is recommended for innovative products like the Mosquito Magnet. This strategy involves setting a high initial price to maximize profits from early adopters who are willing to pay more for the new technology.

When the Mosquito Magnet Was Introduced, It Was Designed to Rid