Compared to the other classifications of consumer products, shopping products are which of the following?
A)widely available so they need little or no mass promotion
B)less expensive than convenience products and sold via aggressive sales techniques
C)purchased without significant planning and present low to risk to buyers
D)usually more expensive than convenience products and found in fewer stores

Question

Quizplus · Accepted Answer

Shopping products are usually more expensive than convenience products and found in fewer stores. Consumers are willing to shop around and compare options before making a purchase, so companies need to offer unique features and benefits that set their product apart. As a result, shopping products often require more targeted marketing strategies and promotional efforts.

Compared to the Other Classifications of Consumer Products, Shopping Products