Why does CRM concern many consumers?
A)not all customers have access to CRM marketing
B)the potential for invasion of privacy
C)the aggressive nature of marketers that use CRM
D)the expense to consumers

Question

Quizplus · Accepted Answer

The potential for invasion of privacy is a major concern for many consumers when it comes to CRM. With the vast amount of personal data that companies can collect through CRM practices, there is a fear that this information could be misused or shared without consent.

Why Does CRM Concern Many Consumers