After Ruth and Mike had paid in advance for their week's stay at a Quebec inn, Ruth felt that they might have chosen poorly and that they were committing themselves to stay at a place they might hate. Then Ruth got a letter from the inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast. How did the hospitality of the letter deal with Ruth's cognitive dissonance?
A)by cross-selling
B)by disintermediation
C)by implementing a penetration strategy
D)by reinforcing her purchase decision

Question

Quizplus · Accepted Answer

The hospitality of the letter reinforced Ruth's purchase decision by making her feel welcome and valued as a guest. This reduced her cognitive dissonance by providing evidence that the inn was a good choice and that they would have a positive experience there.

After Ruth and Mike Had Paid in Advance for Their