Looking to build up its postpurchase relationships, General Motors recently launched a service whereby GM vehicle owners can sign up to get email service reminders, access information about GM vehicles, and receive special promotions. What is General Motors using to enhance its customer relationships?
A)modelling
B)scoring
C)campaign management
D)data mining

Question

Quizplus · Accepted Answer

General Motors is using campaign management to enhance its customer relationships, as it is launching a service to send emails to customers with service reminders, access to information about GM vehicles, and special promotions. Campaign management is the process of planning, executing, tracking, and analyzing marketing campaigns to improve customer engagement and loyalty.

Looking to Build Up Its Postpurchase Relationships, General Motors Recently