Which of the following uses a past set of occurrences to forecast the likelihood that some other occurrence, such as a response or purchase, will take place in the future?
A)customer manipulation
B)predictive modelling
C)data mining
D)lifetime value analysis

Question

Quizplus · Accepted Answer

Predictive modeling uses past occurrences to make predictions about future events, such as customer responses or purchases. Customer manipulation refers to unethical tactics to influence customer behavior. Data mining is the process of analyzing large amounts of data to uncover patterns and insights. Lifetime value analysis is a method of calculating the estimated value a customer will bring to a company over their lifetime. None of these options specifically involve using past occurrences to forecast the likelihood of future events.

Which of the Following Uses a Past Set of Occurrences