What internal management philosophy is a customer-centric focus similar to?
A)utilitarianism
B)the equity theory
C)the marketing concept
D)consumerism

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy that focuses on meeting the needs and wants of customers in order to achieve organizational goals. This involves understanding customer needs, creating products and services that meet those needs, and communicating effectively with customers to provide superior customer value. A customer-centric focus is therefore similar to the marketing concept, which emphasizes the importance of customer satisfaction and building long-term relationships with customers. Utilitarianism is a philosophical approach that emphasizes maximizing overall happiness and well-being, while the equity theory focuses on fairness and balance in social and economic relationships. Consumerism is a social and economic movement that emphasizes the rights and interests of consumers in the marketplace. While customer-centricity is related to consumerism, it is more focused on meeting customer needs and creating value for customers.

What Internal Management Philosophy Is a Customer-Centric Focus Similar To