Serving the specific needs of a segment must be commercially viable, even if the number of potential customers is small. A selected segment must be large enough to warrant developing and maintaining a special marketing mix according to the criterion of which of the following?
A)causality
B)accountability
C)responsiveness
D)substantiality

Question

Quizplus · Accepted Answer

The criterion described in the statement is substantiality, which means that the selected segment must be large enough to justify the resources and efforts invested in developing a special marketing mix. This ensures that serving the specific needs of the segment is commercially viable, even if the number of potential customers is small.

Serving the Specific Needs of a Segment Must Be Commercially