Karry-Lite, the manufacturer of lightweight suitcases with wheels, uses as its slogan, "Takes the 'lug' out of luggage." Which type of segmentation is illustrated by this slogan?
A)geodemographic segmentation
B)benefit segmentation
C)functional segmentation
D)feature-based segmentation

Question

Quizplus · Accepted Answer

The slogan "Takes the 'lug' out of luggage" implies that the benefit of Karry-Lite suitcases is that they are easy to carry, which is an example of benefit segmentation.

Karry-Lite, the Manufacturer of Lightweight Suitcases with Wheels, Uses as Its