Budweiser beer was one of the official sponsors of the 2010 World Cup soccer championship held in South Africa. As such, Budweiser beer was the only beer available in the soccer stadium where the games were played. South Africans were outraged because they equate drinking Bud to drinking water. In this case, which type of segmentation should have been primarily used?
A)geographic
B)economic
C)social
D)usage-rate

Question

Quizplus · Accepted Answer

Geographic segmentation should have been primarily used, as it involves segmenting markets by regions, countries, or cities. The cultural preferences and tastes in South Africa differ from those in the markets where Budweiser is more popular, indicating the importance of considering geographic location in marketing strategies.

Budweiser Beer Was One of the Official Sponsors of the 2010