Many consumers think of Post Grape-Nuts cereal as a product their grandfathers ate. This makes it unacceptable to a large part of the consumer market. Without changing the product, Post ran a series of Grape-Nuts ads that described the sweet, nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat. What was Post trying to do?
A)add new beliefs about product attributes
B)discover attitudes toward the product attributes
C)strengthen existing positive beliefs about product attributes
D)create new beliefs toward new product attributes

Question

Quizplus · Accepted Answer

Post aimed to add new beliefs about the product attributes by highlighting the sweet, nutty taste and suggesting a new way to consume it, without altering the product itself.

Many Consumers Think of Post Grape-Nuts Cereal as a Product