Moss Security is a home security business. Its slogan is "Alarmed? You should be." What does this slogan appeal to?
A)consumers' esteem needs
B)consumers' economic needs
C)consumers' safety needs
D)consumers' physiological needs

Question

Quizplus · Accepted Answer

The slogan "Alarmed? You should be" appeals to consumers' safety needs, indicating that there may be potential threats to their home security and suggesting that they need to take action to protect themselves.

Moss Security Is a Home Security Business