What is it called when consumers change or distort information that conflicts with their feelings or beliefs?
A)selective distortion
B)selective dissonance
C)selective reinforcement
D)selective exposure

Question

Quizplus · Accepted Answer

Selective distortion refers to the tendency of consumers to change or distort information that conflicts with their feelings or beliefs in order to make it more consistent with their preexisting attitudes or beliefs. This can happen when a consumer encounters persuasive messages or advertising that challenge their existing beliefs or attitudes, and they selectively interpret or distort the information to fit their preconceived notions.

What Is It Called When Consumers Change or Distort Information