Which of the following statements about culture as an influence on consumer buying behaviour is true?
A)A subculture has minimal influence.
B)The Internet increases cultural heterogeneity.
C)Language is an important aspect of culture.
D)Core values remain the same for all cultures.

Question

Quizplus · Accepted Answer

Language is a significant aspect of culture as it shapes the way people communicate, interpret information, and express themselves. For instance, product names, labels, and advertising messages must be appropriately translated and localized to ensure cultural sensitivity and relevance.

Which of the Following Statements About Culture as an Influence